Press Release: Lory Kelley selected to serve as BRC’s Managing Partner

Press Release

For Release:  September 20, 2021


GREENSBORO, NC – Bernard Robinson & Co., an Accounting Today “Regional Leader” and among the top certified public accounting firms regionally, is pleased to announce that Lory Kelley, CPA has been elected by fellow partners to serve as Managing Partner.

“The partners are all focused on how BRC can evolve its services and technology to best serve our clients and I am honored to lead that charge now,” stated Lory.  Kelley who has been an active member of the firm’s Executive Committee and Board of Partners also commented, “Our partner group has identified numerous opportunities for BRC in the marketplace right now and we are committed to connecting to all of that for our associates and clients.”

Kelley, who joined BRC in 2007 and became a partner in 2012, currently serves as BRC Tax Practice Area Leader and has more than 22 years of experience serving family businesses, private enterprises, and high-net-worth individuals in a range of industries.  Lory’s tax knowledge and upfront, yet compassionate approach and communication with her clients has been a hallmark of the “client experience” she delivers.

The change is a routine part of the Firm governance and part of the Firm’s innovative “Managing Partner role.”  It also acknowledges the Firm’s overall diversity and inclusion mission.

The “Passing of the Baton” comes as Wade Pack, who has served as the firm’s Managing Partner since 2013 continues to remain an active partner with the Firm.  Pack added, “Recognizing additional perspectives and transitioning leadership are critical to the Firm’s continued growth.”   Wade continues to further the firm’s mission and goals by elevating the next class of leaders and partners at the Firm.  Wade will remain at BRC to serve as a senior partner in the assurance practice and Affordable Housing Practice Group.

Alisa Moody, BRC’s CEO concludes, “A lot of thought and consideration was put into the firm’s governance structure and this transition.  It exemplifies our commitment to maintaining a diverse and inclusive work environment and allows the firm to tap into the wealth of experience of its partners.  BRC has experienced significant growth, not only in revenue, but in capabilities under the leadership of Wade Pack.  He has given selflessly during his tenure as managing partner and we commend him for his unfailing commitment to the betterment of our firm.  The election of Lory Kelley as BRC’s next managing partner is significant in that it is representative of a successful transition to yet another generation of leadership.  I cannot think of a person better suited to protect and promote BRC’s culture that has served it so well over its 74 year history.”

BRC is a Certified Public Accountant and Advisory Firm with business advisors serving today’s leading middle market companies, private companies, not-for-profit organizations, small businesses, individuals and government entities.  Through dedicated teams, BRC also serves several key industry sectors with clients across North Carolina, the Southeast and nationwide.  In business since 1947, the Firm has an excellent reputation as an employer and is currently listed by Accounting Today as the #16th “Best Midsized and Large Firm to Work For” in 2021.

BRC looks forward to continuing its mission as a trusted business advisor to clients, as an employer of excellence to all associates and as a builder of strong communities who always executes on the firm values conveyed in its tagline — Balanced.  Responsive.  Connected.


Press Release Contact:

Andrew “Andy” Harding, Director of Practice Development

BRC (Bernard Robinson & Company, LLP)

Tel (336) 232-4421  /